Humantech Marketing. marketing molecular e humano

Humantech Marketing Researcher

• I am a senior marketer, with a long career of more than 30 years in this field. I run a consultancy business – Marketingmania Consulting – also a speaker and a book author, and started to dedicate my work being a Humantech Marketing Researcher, with the support of the Portuguese Companies, as Delta Cafés and Vila Galé Hotels.
• I have addressed more than 250 Conferences and be a marketing Professor at some Portuguese Universities. I am also Past-President of EMC, the European Marketing Confederation, in Brussels, and Past-President of APPM, the Portuguese Marketing Association.
• I have had senior positions in the banking field, as Executive Director, CMO, Marketing Senior Vice President of a Bank
• APPM – Associação Portuguesa dos Profissionais de MarketingAPPM – Associação Portuguesa dos Profissionais de Marketing 2 yrs 11 mos2 yrs 11 mosLisbon,Lisbon, Portugal
• Conferencist and Lecturer, Conferences and Seminars1994 – 29 yrs 1994 – Present, 11 several countries
  • • Speaker to Conferences, Seminars in Portugal and abroad (Brussels, London, Paris, Amsterdam, Prague, Buenos Aires, Tunis), about marketing, management and financial services
      Some Conferences addressed:
      “Novos desafios para as empresas na era pós-digital”, 21o Congresso APCMC, Nov 2022
      “Metaverso”, MarketingInov, Jun 2022
      Disrupção Digital e Saude. A Brave New World, Lisboa, Conf.Digital Health, Nov 2016
      “Em Viagem”-Travelling experiences, Lisbon, Sep, Dec.2014
      “Management challenges during the economic crisis”, ISAG, Porto, Jan 2013
      Encontros de Marketing APPM/DN Madeira, Competitive Intelligence”, 11 May 2011
      Marketing Digital Forum, Taguspark, 14 Dec 2010
      “Marketing and Business in the XXI century”, Funchal, 14 Oct 2010
      “Lifestyle Brands”, ISMAI, Maia, 25 Nov 2009
      “City marketing”, Santarém, Nov 2006
      “Direct banking” – Inter-Alpha Group of Banks, Edimburgh 23 Jan 2006
      “Opportunities coming from the Euro 2004 to Portugal”, Lisbon, 18 Feb 2004
      “Strategic Sustainable marketing communication” – APAN, Lisbon, Hotel D.Pedro, 6 Nov 2003
      “Efective communication with member associations”, EMC Forum, Utrecht, 30 Oct 2003
      “Marketing banking services” – 2nd International Bank Marketing Conference, Prague 29 June 2003
      “Threat to acquiring and interchange. A view from Portugal” – International Cards Council, Prague, 16 May 2001
      “Strategie de Marketing et Communication. Cartes de Crédit BES” – Convention des responsables de la communication du Crédit Agricole – Lisbon, 26 Sep 2000
      “How to create a sales environment and engage and motivate the branch network” – “Breakthroughs in branch banking” VISA Intern., Tunis, 3 Feb 2000
      “E-marketing: highlights for SME” – International WebConference, Lisbon, INETI
      “BES Case study” – Lafferty’s International Cards Council, London, 16 Apr 1998
      “Direct banking as a tool for a multi-channel distribution strategy”- EFMA, Munchen, 27 June 1996Speaker to Conferences, Seminars in Portugal and abroad (Brussels, London, Paris, Amsterdam, Prague, Buenos Aires, Tunis), about marketing, management and financial services Some Conferences addressed: “Novos desafios para as empresas na era pós-digital”, 21o Congresso APCMC, Nov 2022 “Metaverso”, MarketingInov, Jun 2022 Disrupção Digital e Saude. A Brave New World, Lisboa, Conf.Digital Health, Nov 2016 “Em Viagem”-Travelling experiences, Lisbon, Sep, Dec.2014 “Management challenges during the economic crisis”, ISAG, Porto, Jan 2013 Encontros de Marketing APPM/DN Madeira, Competitive Intelligence”, 11 May 2011 Marketing Digital Forum, Taguspark, 14 Dec 2010 “Marketing and Business in the XXI century”, Funchal, 14 Oct 2010 “Lifestyle Brands”, ISMAI, Maia, 25 Nov 2009 “City marketing”, Santarém, Nov 2006 “Direct banking” – Inter-Alpha Group of Banks, Edimburgh 23 Jan 2006 “Opportunities coming from the Euro 2004 to Portugal”, Lisbon, 18 Feb 2004 “Strategic Sustainable marketing communication” – APAN, Lisbon, Hotel D.Pedro, 6 Nov 2003 “Efective communication with member associations”, EMC Forum, Utrecht, 30 Oct 2003 “Marketing banking services” – 2nd International Bank Marketing Conference, Prague 29 June 2003 “Threat to acquiring and interchange. A view from Portugal” – International Cards Council, Prague, 16 May 2001 “Strategie de Marketing et Communication. Cartes de Crédit BES” – Convention des responsables de la communication du Crédit Agricole – Lisbon, 26 Sep 2000 “How to create a sales environment and engage and motivate the branch network” – “Breakthroughs in branch banking” VISA Intern., Tunis, 3 Feb 2000 “E-marketing: highlights for SME” – International WebConference, Lisbon, INETI “BES Case study” – Lafferty’s International Cards Council, London, 16 Apr 1998 “Direct banking as a tool for a multi-channel distribution strategy”- EFMA, Munchen, 27 June 1996
  • • Swiss Marketing Forum, ZurichSwiss Marketing Forum, Zurich
    • Com o Prof. Philip KotlerCom o Prof. Philip Kotler
    • Conferência, PortoConferência, Porto
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• Managing PartnerManaging Partnermarketingmania, Marketing Consulting Servicesmarketingmania, Marketing Consulting ServicesJan 2010 – Present · 13 yrs 11 mosJan 2010 – Present · 13 yrs 11 mosLisbon Area, PortugalLisbon Area, Portugal
  • • Brand Management consultancy. Strategic Marketing and PlanningBrand Management consultancy. Strategic Marketing and Planning
• Book author “Marketing pós-digital. O marketing à medida do ser humano”Book author “Marketing pós-digital. O marketing à medida do ser humano”Self-employedSelf-employedOct 2020 – Present · 3 yrs 2 mosOct 2020 – Present · 3 yrs 2 mosLisbon, PortugalLisbon, Portugal
• Book author “Brand Management na Era Digital e Humana”Book author “Brand Management na Era Digital e Humana”marketingmania consultingmarketingmania consultingFeb 2019 – Present · 4 yrs 10 mosFeb 2019 – Present · 4 yrs 10 mosLisbon Area, PortugalLisbon Area, Portugal
• Book author “O Marketing em Portugal”Book author “O Marketing em Portugal”marketingmaniamarketingmaniaOct 2017 – Present · 6 yrs 2 mosOct 2017 – Present · 6 yrs 2 mosLisbon Area, PortugalLisbon Area, Portugal
  • • A.pngA.png
• Professor ConvidadoProfessor ConvidadoEsACT – Instituto Politécnico de Bragança · SeasonalEsACT – Instituto Politécnico de Bragança · SeasonalDec 2022 – Jul 2023 · 8 mosDec 2022 – Jul 2023 · 8 mosMirandela, Bragança, PortugalMirandela, Bragança, Portugal
• Professor Convidado – Lecturer and Visiting ProfessorProfessor Convidado – Lecturer and Visiting ProfessorISEG, School of Economics and ManagementISEG, School of Economics and ManagementOct 2000 – Jun 2020 · 19 yrs 9 mosOct 2000 – Jun 2020 · 19 yrs 9 mosLisbon Area, PortugalLisbon Area, Portugal
  • • Masters Degrees and Post Graduations: Marketing and BrandingMasters Degrees and Post Graduations: Marketing and Branding
• Managing PartnerManaging PartnerNext Page, Lda.Next Page, Lda.2010 – Dec 2016 · 7 yrs2010 – Dec 2016 · 7 yrsLisbonLisbon
  • • Marketing services. Merchandising and promotional objects.Marketing services. Merchandising and promotional objects.
  • • Promotional Marketing SolutionsPromotional Marketing SolutionsA Nextsource é uma agência pertencente ao grupo Socomage presente no mercado desde 1987. Temos a capacidade de criar, desenhar e produzir artigos de raiz, apresentando assim objetos únicos de acordo com a identidade de cada marca. Desenvolvemos e produzimos objetos promocionais diferenciadores, que potenciam a motivação dos consumidores na compra dos produtos.A Nextsource é uma agência pertencente ao grupo Socomage presente no mercado desde 1987. Temos a capacidade de criar, desenhar e produzir artigos de raiz, apresentando assim objetos únicos de acordo com a identidade de cada marca. Desenvolvemos e produzimos objetos promocionais diferenciadores, que potenciam a motivação dos consumidores na compra dos produtos.
    • Next Source, uma marca Next PageNext Source, uma marca Next Page
• EM VIAGEMEM VIAGEMBook authorBook authorSep 2014 – Dec 2014 · 4 mosSep 2014 – Dec 2014 · 4 mos
  • • EM VIAGEMEM VIAGEM
• Member of the Board of DirectorsMember of the Board of DirectorsEMC, European Marketing ConfederationEMC, European Marketing ConfederationJun 2004 – Mar 2012 · 7 yrs 10 mosJun 2004 – Mar 2012 · 7 yrs 10 mosBrussels, BelgiumBrussels, Belgium
  • • Responsible for the liaison to the Portuguese Association (APPM), and in-charge of some european projects, such as Corporate Communication.
      Below the line, some testemonies from Heads of european marketing associationsResponsible for the liaison to the Portuguese Association (APPM), and in-charge of some european projects, such as Corporate Communication. Below the line, some testemonies from Heads of european marketing associations
  • • Testemunho CEO NIMA, Netherlands Marketing AssociationTestemunho CEO NIMA, Netherlands Marketing Association
    • Testemunho Manager Education, Services SETA, South AfricaTestemunho Manager Education, Services SETA, South Africa
    • Testemunho, Chairman Swiss Marketing AssociationTestemunho, Chairman Swiss Marketing Association
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• PresidentPresidentAPPM, Associação Portuguesa dos Profissionais de Marketing. The Portuguese Marketing AssociationAPPM, Associação Portuguesa dos Profissionais de Marketing. The Portuguese Marketing AssociationApr 2002 – Feb 2012 · 9 yrs 11 mosApr 2002 – Feb 2012 · 9 yrs 11 mosLisbon Area, PortugalLisbon Area, Portugal
  • • Re-launch of the Association, with the recruitment of marketing profesionnals. Creation of new projects, namely Portugal Marketing Awards, Excellence in Marketing SustainabilityRe-launch of the Association, with the recruitment of marketing profesionnals. Creation of new projects, namely Portugal Marketing Awards, Excellence in Marketing Sustainability
• Lecturer, Visiting ProfessorLecturer, Visiting ProfessorISCTE-IULISCTE-IULOct 2005 – Jun 2010 · 4 yrs 9 mosOct 2005 – Jun 2010 · 4 yrs 9 mosLisbon Area, PortugalLisbon Area, Portugal
  • • Teacher of Brand ManagementTeacher of Brand Management
• Chairman and CEOChairman and CEOEMC, European Marketing Confederation, BrusselsEMC, European Marketing Confederation, BrusselsJun 2007 – Jun 2009 · 2 yrs 1 moJun 2007 – Jun 2009 · 2 yrs 1 moBrussels Area, BelgiumBrussels Area, Belgium
  • • Co-ordination of the European Marketing Confederation in Brussels, namely the Board of Directors and all the european member countries. In-charge of Corporate Communication and Enlargement.Co-ordination of the European Marketing Confederation in Brussels, namely the Board of Directors and all the european member countries. In-charge of Corporate Communication and Enlargement.
  • • EMC, Londres. Tomada de posse como Presidente da EMCEMC, Londres. Tomada de posse como Presidente da EMC
• Chairman of the Board of DirectorsChairman of the Board of DirectorsEuropean Marketing ConfederationEuropean Marketing Confederation2007 – 2009 · 2 yrs2007 – 2009 · 2 yrsBrussels Area, BelgiumBrussels Area, Belgium
  • • Ran the European organization along the two years of a mandate. Defined a communication and PR strategy. Expanded the organization with the integration of three more countries: Austria, Malta and Switzerland.Ran the European organization along the two years of a mandate. Defined a communication and PR strategy. Expanded the organization with the integration of three more countries: Austria, Malta and Switzerland.
  • • Screen shot 2015-11-02 at 2.21.36 PMScreen shot 2015-11-02 at 2.21.36 PM
• Executive Director, Member of the BoardExecutive Director, Member of the BoardCrediflash (Financial Institution), Banco Espirito Santo GroupCrediflash (Financial Institution), Banco Espirito Santo Group1996 – 2002 · 6 yrs1996 – 2002 · 6 yrs
  • • General management, focused on marketing management and risk managementGeneral management, focused on marketing management and risk management
  • • Crediflash, SFAC; SACrediflash, SFAC; SA
• General Manager and EconomistGeneral Manager and EconomistMiscellaneous.Miscellaneous.1989 – 2001 · 12 yrs1989 – 2001 · 12 yrs
  • • Some projects and iniciatives headed at Banco Espirito Santo (BES):
      – Launch and management of the European Affairs Cabinet, covering information and guidance to companies, customers of the bank, of EEC financial incentives.
      – Representative of BES at the “Bureau de Rapprochement des Entreprises”, a business unity of the European Economic Comission, Brussels, 1989-90.
      – Coordination and Head of the Technical Team, next to Moody’s Investors Services and Standard & Poor’s, of the first BES credit rating process (1990-1991).
      – Team leader of the Committee of evaluation of privatising companies: economic, financial and stock market analysis, acting as advisors to the Portuguese Ministry of Finance (1991).
      – Responsible for the renewal of the corporate image of the bank and lay-out of branches (1993-1994).
      – Team leader for the launch of BES telephone banking – “BES Directo” – and telemarketing unity (1994).
      – Launch of new products, such as, mortgage lending and credit cards, among others (1992-1993).
      
      Other tasks outside BES:
      – Member of the Board of “EPPM, SA, Empresa Portuguesa de Publicações e Marketing”, a publishing company (1997-2001).
      – Some articles written in a sports newspaper “Jornal A Bola” (1971-1972).
      – Manager of the commercial department of a portuguese newspaper and retail magazines distribution, “Jornal O Século” (1977).
      – Member of the Executive Board of “Distribuidora Nacional de Publicações, EP” (1977-78), a portuguese publishing distributor, with responsabilities on accounting and retail distribution.
      – Head of the University Course on “Management of Financial Institutions”, at “Universidade Internacional”, Lisbon (1990-2000).
      – Lecturer in other portuguese universities, “Economic Analysis”, “Monetary Policy”, at the (1978-1985).
      – Economist (vg: feasability projects, such as an investment company).Some projects and iniciatives headed at Banco Espirito Santo (BES): – Launch and management of the European Affairs Cabinet, covering information and guidance to companies, customers of the bank, of EEC financial incentives. – Representative of BES at the “Bureau de Rapprochement des Entreprises”, a business unity of the European Economic Comission, Brussels, 1989-90. – Coordination and Head of the Technical Team, next to Moody’s Investors Services and Standard & Poor’s, of the first BES credit rating process (1990-1991). – Team leader of the Committee of evaluation of privatising companies: economic, financial and stock market analysis, acting as advisors to the Portuguese Ministry of Finance (1991). – Responsible for the renewal of the corporate image of the bank and lay-out of branches (1993-1994). – Team leader for the launch of BES telephone banking – “BES Directo” – and telemarketing unity (1994). – Launch of new products, such as, mortgage lending and credit cards, among others (1992-1993). Other tasks outside BES: – Member of the Board of “EPPM, SA, Empresa Portuguesa de Publicações e Marketing”, a publishing company (1997-2001). – Some articles written in a sports newspaper “Jornal A Bola” (1971-1972). – Manager of the commercial department of a portuguese newspaper and retail magazines distribution, “Jornal O Século” (1977). – Member of the Executive Board of “Distribuidora Nacional de Publicações, EP” (1977-78), a portuguese publishing distributor, with responsabilities on accounting and retail distribution. – Head of the University Course on “Management of Financial Institutions”, at “Universidade Internacional”, Lisbon (1990-2000). – Lecturer in other portuguese universities, “Economic Analysis”, “Monetary Policy”, at the (1978-1985). – Economist (vg: feasability projects, such as an investment company).
• Senior Management ConsultantSenior Management ConsultantEnatur-Pousadas de Portugal · Self-employedEnatur-Pousadas de Portugal · Self-employedJan 1999 – Sep 2000 · 1 yr 9 mosJan 1999 – Sep 2000 · 1 yr 9 mosLisbon, PortugalLisbon, Portugal
  • • Consultant to the Board of Directors, customer service and loyalty programConsultant to the Board of Directors, customer service and loyalty program
  • • Skills: Business AnalysisSkills: Business Analysis
• Marketing Director (EVP)Marketing Director (EVP)Banco Espirito SantoBanco Espirito Santo1993 – 1996 · 3 yrs1993 – 1996 · 3 yrs
  • • Head of product development, promotion, distribution strategy, brand and communication managerHead of product development, promotion, distribution strategy, brand and communication manager
• Senior Vice President, International DivisionSenior Vice President, International DivisionBanco Espirito SantoBanco Espirito Santo1990 – 1992 · 2 yrs1990 – 1992 · 2 yrs
  • • International Division.International Division.
• Senior Manager, European Affairs and Economics DepartmentSenior Manager, European Affairs and Economics DepartmentBanco Espírito SantoBanco Espírito Santo1987 – 1989 · 2 yrs1987 – 1989 · 2 yrs
  • • Representative of the Bank in some European Union Institutions, Responsible for strategy and information concerning European financial inatruments
• • Certified Marketing Senator by APPMCertified Marketing Senator by APPMMay 2023 – Present · 7 mosMay 2023 – Present · 7 mos
  • Membro do Conselho EstratégicoMembro do Conselho EstratégicoFreelanceFreelanceJan 2021 – Present · 2 yrs 11 mosJan 2021 – Present · 2 yrs 11 mos